NICEIC and ELECSA have launched a new campaign urging contractors to ‘Take a fresh look’ at what they have on offer. The highly visual campaign uses friendly images of NICEIC and ELECSA staff including customer services advisors, technical helpline engineers and area assessors. It will run over the next 12 months and feature in a series of press adverts, marketing material and events.
“By using our employees we are opening up our business and putting faces to the names that our contractors are in touch with every day,” commented Certsure CEO Emma Clancy.
“Our technical team alone deal with more than 60,000 calls a year and provide an invaluable service which allows contractors to concentrate on their business.
“We want to highlight that fact and let people know whether they are registered with us or not that we have changed and are committed to being the leading building services certification body of choice.”
In April last year both brands officially came under the tenure of Certsure – the joint venture created by the partnership between the Electrical Contractors’ Association and the Electrical Safety Council.
In the nine months since then, Certsure has launched a customer charter, offered free online training to all registrants and ran several high profile advertising campaigns promoting the 34 000 contractors registered with each brand.
“NICEIC and ELECSA are under new ownership,” added Emma. “Certsure is a new business committed to taking the best from its existing brands and creating a new way; a Certsure way which is built on what’s best in class.
“The take a fresh look campaign is our way of saying to contractors that we have changed. We have listened to their concerns and in addition to working with great brands that are proven to win contractors more work we can now offer a new and improved range of services including focussed customer support, improved technical service, online certification, access to our Direct store and a larger range of training packages.”