Are you 'responsive' to your customers needs?
My Local Electrician recently conducted a poll amongst its readers asking how they prefer to keep up to date with the latest electrical industry news.
53% of respondents indicated they used a laptop, MAC or PC to access the latest news. This leaves 47% of respondents who access news on an alternative device such as a tablet, Smart phone or other mobile device. This is practically half the market, so what can be done to ensure your business does not lose potential customers to competitors?