The Electrical Industries Charity - the new name for the EEIBA
The national charity for the electrical, electronics and energy industries today revealed its new name and visual identity. The Electrical Industries Charity is the new name for the Electrical & Electronics Industries Benevolent Association.
Jill Nadolski, Operations Manager, said: “There was a clear case for change. Market research conducted in 2012 showed that the EEIBA brand did little to convey the charity’s purpose. We needed something that people would understand instantly and an image that says we are an energising force that connects with people.”