Work on the £750 million NoHo square site is going ahead in London after years of delay, but developers are planning to ditch the controversial nickname.
One of the biggest developments in London, NoHo Square (or the Middlesex Hospital site, as it is now known) is being revisited and the Kaupthing Bank-backed project is seeking planning permission. If it goes ahead, the project will create new electrical jobs in the area.
The plans consist of 250 new upmarket flats, as well as 80 low-cost homes, shops, a school and a medical centre, which will be built on the old Middlesex Hospital site in the Fitzrovia area of the capital. This is a smaller initiative compared to the previous plans, which consisted of 95,000 sq metres of office and residential space, and were rejected in 2008.
The scheme was stalled because the Icelandic-based Kaupthing Bank fell into administration two years ago. Due to additional investment from the likes of Aviva and Exemplar, the £750 million project is being reintroduced and is expected to be completed in 2014.
The “NoHo” nickname was given by the Candy Brothers Christian and Nick, who previously part-owned the project. They dubbed the development “NoHo” square, after seeing a property development in New York city.
The NoHo nickname angered local residents and made the project deeply unpopular in the Fitzrovia area. Because of this, the nickname has been ditched and will not be involved with the current development.
If the project goes ahead and is granted planning permission, it will create new jobs for electricians living in or around London.
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