Yes, it's that time of year again where retailers are getting out the January sales banners and creating eye catching displays. As a retailer, how can you ensure you can compete and maximise profits at this busy time of year?
It is a well known fact that how products are displayed, as well as many other important factors, makes a huge impact on how shoppers interact with your displays. These displays need to be correctly lit to give the right effect. This week Dextra Lighting have posted a blog on their dedicated retail website, Dexretail, with some great advice when it comes to lighting an effective point of sale display and other retail displays.
The blog states that "effective retail layout design creates both a pleasant and organic environment where shoppers feel at ease and want to spend both time and money."
They then move on to showcase some of their most popular and effective lighting solutions for effective retail lighting displays.
To find out more about how you as a retailer can create some amazing eye catching lighting displays you can read their blog post here: http://www.dexretail.co.uk/retail-lighting/maximising-profits-through-re...